North America Smart Energy Week

POWERED BY

September 19-22, 2022
Anaheim Convention Center Anaheim, CA

Exhibitor Professionalism

SPI, ESI, and North America Smart Energy Week Policy

With Solar Power International (SPI), Energy Storage International (ESI), and North America Smart Energy Week less than two weeks away, we know you are finalizing the staffing for your booth. We want to take the time to remind you of an important policy in our Exhibitor Rules and Regulations (page 31). We greatly appreciate your support to ensure that SPI, ESI, and North America Smart Energy Week remain professional events that promote a positive experience for all participants.

SPI, ESI, and North America Smart Energy Week Policy: Booth personnel must maintain a professional appearance. All staff hired for the event (defined as any booth personnel who are not full-time employees of the exhibiting company) must wear business professional attire.

Here is a link to the policy.

Through this long-standing policy, we have always discouraged the use of non-professionally dressed booth models. Reports have shown that companies that utilized non-professional dressed booth models received significant negative press and business. All Solar Power Event programs, including SPI, ESI, and North America Smart Energy Week maintain and enforce a professional appearance for all exhibitors and attendees.

This includes, and is not limited to, ANY gender used by exhibitors to promote their products at SPI, ESI, and North America Smart Energy Week by using overtly sexual or suggestive methods. Partial nudity, the aggressive display of cleavage and the navel, and shorts/skirts higher than 4” above the knee are not allowed. If for any reason an exhibit and/or its contents are deemed objectionable to show management, the exhibitor will be asked to alter the attire of its staff.

SPI, ESI, and North America Smart Energy Week further recommends that you encourage your booth personnel to:

  • Abstain from overt statements or offensive humor, which would disparage the dignity of any individual or group;
  • Substitute asexual words (e.g. sales representative or sales person instead of salesman);
  •  Refrain from using labels (e.g., referring to women as “girls”); and
  •  Eliminate from all marketing collateral sexist language (i.e., replace masculine pronouns with he or she, or reword sentences or phrases) and discriminatory jokes or visual aids that show people in stereotypical roles by presenting individuals without bias regardless of sex, race, age, groups, etc.

There are many reasons not to hire non-professional dressed booth models to sell your product. The practice is indefensible and unprofessional. It also doesn’t work.

Ditch the Booth Babes --> https://www.linkedin.com/pulse/ditch-booth-babes-hidden-gem-exhibitors-should-tap-every-morgan-lynch/ 

Booth Babes Don't Work --> https://techcrunch.com/2014/01/13/booth-babes-dont-convert/ 

We are committed to creating a positive business environment. We look forward to seeing you in Salt Lake City, Utah for an even bigger and better event! Please let me know if you have any questions.

Regards,

Gary Thuro | Chief Marketing and Sales Officer

Solar Energy Trade Shows

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